- 2016 was 0 for 11 on women gracing the cover (yet they somehow managed to get noted outdoorsman Tim Ferriss in there?). Oh, and the Tim Ferriss issue contained the story that started it all— “these seven women will crush you”. Like that should be somehow surprising or notable that women might “crush” you? Anyway.
- 2015 was 1/12— and she’s wearing a bathing suit (but at least she’s an athlete!). It doesn’t get better as you keep going back (you can look at their archives.)
I think, to their credit, Outside has recognized this and is trying to rectify it. I’m waiting to see whether they can walk the walk. So far, 2018 has had Amelia Boone on a cover. 2017 had Mikaela Shiffren as cover athlete, plus a special women’s-themed issue (XX factor-branded, co-sponsored by REI, where they put their men on hiatus for the month. I have mixed feelings about this*). I’m not counting the anonyous bikini-clad ass on the April issue.
But, there’s a silver lining! My fed-up female athlete ass went on a mission to find some better content for adventerous females, and lo and behold, Misadventures was there for me. You guys. Have you seen this? They have it at Barnes and Noble, and REI. But get a subscription!
They have incredible articles and no sexy pictures. They write about conservation! And urban cycling! And surfing, and skating, and kayaking, and camping! The photos are gorgeous— and they’re of natural elements, and women athletes— including, frequently, women of color. They review gear for women— and not just by adding a pink one to the list. They review books by women. But what mostly makes me happy is the fierce, fresh female voice that runs through it. My experience of the first issue of Misadventures was kind of like when I watched Wonder Woman— IT ME!! I’ve been doing it all wrong letting men run the show! My tribe has arrived!